SEM
Search Engine Marketing
What makes us different than a lot of other Internet Marketing firms is that we don’t require that you spend piles of cash on Internet Marketing. In fact, we believe the higher you can get on page one of the search engine without paying for it (called Search Engine Optimization or SEO), the better off you will be. Depending on which study you read, between 60-80% of all click through’s on the search engines happen on SEO listings; only 20-40% happen as a result of SEM or paid advertising. But sometimes, especially in the beginning stages of your Internet Marketing plan, you may have to pay for for certain key words in order to get found on the search engine.
An Example of Search Engine Marketing
Search Engine Marketing is set on the search page like a big “7″. The ads go across the top and down the right side of the search. Say you are looking for a new cookie jar. Here’s what the search looks like for “Cookie Jars”
Search Engine Marketing through Google Adwords
Since Google has the lion’s share of the search engines views, the most obvious place is to go for Search Engine Marketing is Google Adwords for your paid marketing. The foundation of any campaign is the key words. You choose those words or phrases that you think your potential customers/viewers will most likely search. Then we set up a Google Adword account. Your cost every time someone clicks on your ad, commonly called Pay Per Click or PPC, is done on a bid system.
There is a lot of nuances to Google Adwords. Before you throw up your hands in despair, contact us and we’ll help you through it.
